Social Media Week Lagos (SMW Lagos) is Africa’s largest technology and media gathering, attracting thousands of innovators, entrepreneurs, and creatives each year. More than just a conference, SMW Lagos is a celebration of Africa’s creativity, culture, and digital transformation.
The 2020 edition was themed “Stories: With Great Influence Comes Great Responsibility,” highlighting the power of storytelling and influence in shaping society.
Get Sh!t Done – Disrupt Social Norms through Storytelling
As part of this global platform, African Gist curated and hosted a dynamic session exploring how storytelling and influencer marketing can disrupt social norms and spark social change in Nigeria.
The session addressed two critical questions:
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How can personal stories inspire action and drive real change within communities?
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What does it take to amplify these stories and build a strong community of changemakers?
Speakers & Panel
We partnered with top Nigerian changemakers who are leveraging storytelling and digital platforms to inspire action:
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Uriel Oputa – Media personality and former Big Brother Nigeria participant
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Omololu Shomoyiwa – Radio host and former Big Brother Nigeria participant
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Izin Akioya – Entrepreneur and media consultant
The discussion was moderated by Laura Iheke, TV presenter and host.
Together, they shared insights on:
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Communication and Marketing for Social Impact
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The Role of Conscious Entertainment
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Self-Acceptance and Growth
Outcomes & Impact
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The session attracted 82 engaged attendees, including young entrepreneurs, creatives, and social innovators.
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Participants left with practical strategies and inspiration to use storytelling as a tool for change in their own communities.
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The event positioned African Gist as a trusted facilitator of conversations at the intersection of creativity, technology, and social impact.
Watch the event recap here.
https://www.youtube.com/watch?v=3_DqbB3SqnI
About Social Media Lagos
SMW Lagos is a week-long event focusing on insights, ideas, trends, insights, best practices, and policies that leverage technology to transform industries and communities across Africa.
Each year, thousands gather to learn and connect with global brands, business leaders, celebrities, and peers. In 2019, the event gathered over 23 000 visitors.
